{"id":806,"date":"2020-06-18T17:21:14","date_gmt":"2020-06-18T15:21:14","guid":{"rendered":"https:\/\/www.scalarly.com\/startup-stack\/?p=806"},"modified":"2026-07-31T12:54:39","modified_gmt":"2026-07-31T10:54:39","slug":"hotjar-understand-your-users-quickly-easily","status":"publish","type":"post","link":"https:\/\/www.scalarly.com\/startup-stack\/hotjar-understand-your-users-quickly-easily\/","title":{"rendered":"Hotjar: Understand Your Users Quickly &#038; Easily"},"content":{"rendered":"\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">\u2696\ufe0f Our Verdict<\/h2>\n\n\n\n<p>No matter what type of business you are running, if you have a website, then <a href=\"http:\/\/hotjar.com\">Hotjar<\/a> is a must-have tool. This <strong>incredible analytics tool <\/strong>helps everyone from Web\/User Interface Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts and more. It has everything your team needs to get<strong> instant feedback <\/strong>from your customers and more!<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Pros<\/td><td>Cons<\/td><\/tr><tr><td>\ud83d\udc4d<strong>Features behavioral mapping<\/strong><br><strong>\ud83d\udc4dWebsite element analytics<\/strong><br><strong>\ud83d\udc4dDynamic maps<\/strong><br><strong>\ud83d\udc4dCustomer surveys<\/strong><br><strong>\ud83d\udc4dPredictive analytics<\/strong><br><strong>\ud83d\udc4dFeedback collection\ud83d\udc4dProblem area alerts<\/strong><\/td><td>\ud83d\udc4ePricing for premium plans can be high compared to competitors, but the price is worth it.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf1f About Hotjar<\/h2>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">User behavior analytics lets you do for your ecom store what a brick &amp; mortar shop owner does every day: learn from actual customers. \ud83d\udca1 Find out what\u2019s going on from your users\u2019 perspective and then give them a better experience! \u2192 <a href=\"https:\/\/t.co\/wGxad6ztrm\">https:\/\/t.co\/wGxad6ztrm<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/uxresearch?src=hash&amp;ref_src=twsrc%5Etfw\">#uxresearch<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ecom?src=hash&amp;ref_src=twsrc%5Etfw\">#ecom<\/a> <a href=\"https:\/\/t.co\/CYIHyYczaE\">pic.twitter.com\/CYIHyYczaE<\/a><\/p>\u2014 Hotjar (@hotjar) <a href=\"https:\/\/twitter.com\/hotjar\/status\/1265271033566642176?ref_src=twsrc%5Etfw\">May 26, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Founded in 2014, Hotjar was created to give businesses a<strong> visual representation<\/strong> of their users. Through this amazing tool, you can get a fast and easy way to <strong>understand your users.&nbsp;<\/strong><\/p>\n\n\n\n<p>It was built for UX designers, product managers, web developers, and marketers to give a better understanding of the users. The self-funded company has a mission to build a long-lasting, sustainable and purposeful business with engaged team members and delighted customers.<\/p>\n\n\n\n<p>Currently, Hotjar serves customers in more than 180 countries all over the world! The company has a proud global team that helps businesses worldwide. As of this writing, there are over <strong>550,000 websites worldwide<\/strong> that use and trust Hotjar<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf81 What\u2019s In It For You?<\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XZSDpnu7DoA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"http:\/\/hotjar.com\">Hotjar<\/a> gives you instant visual feedback to see how people are using your website. This helps you uncover insights regarding your websites and campaigns so you can make the necessary changes.<\/p>\n\n\n\n<p>With this tool, you can better understand what your users want, what they care about the most, and what they usually do on your website. Hotjar provides you with a visual representation of your <strong>user\u2019s clicks, taps and scrolling behavior.&nbsp;<\/strong><\/p>\n\n\n\n<p>The more you understand your customer behavior, the better service you can provide for them. After all, digital marketing is all about <strong>meeting or exceeding your customer\u2019s expectations<\/strong> to give them a better service.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udda5\ufe0f How Does It Work?<\/h2>\n\n\n\n<p>To better understand how Hotjar works, we have provided step-by-step instruction for you below.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol><li>Visit <a href=\"http:\/\/hotjar.com\">Hotjar\u2019s website <\/a>and click the \u201cTry for Free\u201d button.&nbsp;<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>2. This will lead you to a registration page where you can sign up by email or with Google.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XqbMRi0qDKGwySRDcrOLDx7j5jVWerwJMbkgYLowfx2lYLLP7k2SHX4JgUqb0jHItk_B9AB41Ip7kjnh9__BcusrPfckjBt5RGHZCTwXGrQpxqN2to87OVK7RFHwgigMs-nYZdME\" alt=\"hotjar step 2\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>3. You will be redirected to a customization page that you have to fill up.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/D4iio3GNA7bU3b5b6FOuJFUGTKhS2nG_kfjH6En70ksdirT2ZGlysg1Tr_alLeJItrnDO8HDBQhrW294X3CASsQcT_R2mZ0USItKV6JhG4ffphJDZEg3piOH19ZJSbRTottqFWHS\" alt=\"hotjar step 3\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>4. You will be redirected to a page where you need to enter your website\u2019s URL.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>5. Once you\u2019re in, you will see the snippet code  Or, you can use their integrations to install the app on your website.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/n7hAVdLamNbzb99KanLYe5vQ6fMVyMyGCIE5qoz2gguqlFAv3wofYwt8G3Tj5sr89xqypeSl9IlOPGwufwTQMyPDTNNCwXMAb3c5hZRmEA460DpYDuiJQ9bWTU9Z15lX8tq7XFwT\" alt=\"hotjar step 5\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>6. Once this step is done, you need to verify the installation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>7. Once you have successfully installed the tool on your website, you can use the dashboard to view the data. You can easily see the heatmaps, recordings, sales funnels, forms, feedbacks, polls and surveys.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/_gewgJsxYq7j6PP1jt29OqwDAHX6S2RVwmbVi6KSq1PMYDEqhtG0qkmB0M9S8Mb-HWi0VBFLv61mlpvEJDHp6ZAXNdLD7iKC7atULNtrVU34HceNW4_PS4oCE5jr4bTg5Vrp_yjT\" alt=\"hotjar step 7\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>8. If you are enjoying Hotjar so far, you can easily skip your trial and select a plan.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcb2 Pricing Plans &amp; Support<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Hotjar offers three different plans for everyone. Each plan has its own different set of tiers. To discuss this better, we have divided each plan and tier for you below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc8e Personal Plans: $0 &#8211; $29 per month<\/h3>\n\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/HoF2MBSZqRHnB-C0Y1grpLLEazEWfdBIPooDUPn5smdKPalun5a0hHWsdUfEUGEGf7LXQ3VCMi_rd_i_hXBTaIiNfhUxJWsQNNQSzHn1oodChc4Fj13IAl4WBKyfm_0bqXTT9DDF\" alt=\"hotjar plans and pricing\"\/><\/figure>\n\n\n\n<p>Personal plans are perfect for those self entrepreneurs or those who are just starting out. It is also perfect for those startup companies and small businesses. You can either get the BASIC plan that\u2019s free forever, or the PLUS plan that\u2019s $29 per month.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc8e Business Plans: $89 &#8211; $989 per month<\/h3>\n\n\n\n<figure class=\"wp-block-image is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/MWBuQn0MAhqQRsrZLF4P_qJK3jPBBgj0jvoGlFuyb7o3T8Nios8JmHm0KmniuVJ4KBy6MXLQMS_IdDgNqzeK7rbIAySgnV_7T6QzsjE5dXBBwf577saoh2fYWFsjSULC_2E1qtkj\" alt=\"hotjar plans and pricing\"\/><\/figure>\n\n\n\n<p>On the other hand, Hotjar also offers different-tiered plans for businesses. The price ranges from $89 &#8211; $989 per month, depending on the number of pageviews you get on a daily basis. All of these plans include the following features:<\/p>\n\n\n\n<p>\u3030\ufe0f 30-day Money Back Guarantee<\/p>\n\n\n\n<p>\u3030\ufe0f Unlimited team members<\/p>\n\n\n\n<p>\u3030\ufe0f Data storage for 365 days<\/p>\n\n\n\n<p>\u3030\ufe0f Removal of Hotjar branding<\/p>\n\n\n\n<p>\u3030\ufe0f Access to advanced features<\/p>\n\n\n\n<p>\u3030\ufe0f 15-day free trial<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc8e Agency Plans<\/h3>\n\n\n\n<p>Lastly, if you are running a third-party agency for multiple clients, you can easily start a plan with Hotjar. Their agency plans come with the following features:<\/p>\n\n\n\n<p>\u3030\ufe0fUnlimited client sites in one central account<\/p>\n\n\n\n<p>\u3030\ufe0fDiscount volume pricing<\/p>\n\n\n\n<p>\u3030\ufe0fInvite client users to see and manage their data<\/p>\n\n\n\n<p>\u3030\ufe0fRebrand the Hotjar Interface with your logo<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccd The Competition<\/h2>\n\n\n\n<p>Hotjar has multiple competitions, too. This includes Tableau, FullStory, and more. All of these have their own pros and cons, as well.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Fr1JWK8mfTyfQ4NYrKVaY1bcdLKdiFL9t5XO3Uvj8SrDIM1T1P5XYZdLlHv7a0lsZwIrJgrwQ4UM1sOErSZTias0LuRu4X1-MD1eIR1CvooUDRl9fz40HXTkasc6PYYpNdWEMkLE\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Pros<\/td><td>Cons<\/td><\/tr><tr><td>\ud83d\udc4dFree trial<br>\ud83d\udc4dVisual Analytics<br>\ud83d\udc4dData Visualisation<br>\ud83d\udc4dKPI Monitoring<\/td><td>\ud83d\udc4eSlight lag<br>\ud83d\udc4eCan be difficult to navigate<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Yf8SmA8uPw0oXaW_yweXCqjETputCFF2PXulXvCCgmcAN58ZUqyREj4QOkpGu14k-aV7pJIZzNyo94DyeWKFA9keoSr2RDp8eFUQ6zaRZ-4DARLzlor8LigI6fFo8CdT21fY595K\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Pros<\/td><td>Cons<\/td><\/tr><tr><td>\ud83d\udc4dEasy to use<br>\ud83d\udc4dExcellent customer service<br>\ud83d\udc4dKnowledge Management<\/td><td>\ud83d\udc4eCan be a bit slow or laggy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color no-border-radius\" href=\"https:\/\/www.hotjar.com\/\" style=\"color:#ffffff\" target=\"_blank\" rel=\"noreferrer noopener\">TRY HOTJAR NOW!<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Understand Your Users Quickly &amp; Easily<\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotjar: User Behavior Analytics Tool for Businesses<\/title>\n<meta name=\"description\" content=\"Hotjar is a user behavior analytics tool for web designers, marketers, and product managers. 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