⚖️ Our Verdict
No matter what type of business you are running, if you have a website, then Hotjar is a must-have tool. This incredible analytics tool helps everyone from Web/User Interface Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts and more. It has everything your team needs to get instant feedback from your customers and more!
| Pros | Cons |
| 👍Features behavioral mapping 👍Website element analytics 👍Dynamic maps 👍Customer surveys 👍Predictive analytics 👍Feedback collection👍Problem area alerts | 👎Pricing for premium plans can be high compared to competitors, but the price is worth it. |
🌟 About Hotjar
User behavior analytics lets you do for your ecom store what a brick & mortar shop owner does every day: learn from actual customers. 💡 Find out what’s going on from your users’ perspective and then give them a better experience! → https://t.co/wGxad6ztrm #uxresearch #ecom pic.twitter.com/CYIHyYczaE
— Hotjar (@hotjar) May 26, 2020
Founded in 2014, Hotjar was created to give businesses a visual representation of their users. Through this amazing tool, you can get a fast and easy way to understand your users.
It was built for UX designers, product managers, web developers, and marketers to give a better understanding of the users. The self-funded company has a mission to build a long-lasting, sustainable and purposeful business with engaged team members and delighted customers.
Currently, Hotjar serves customers in more than 180 countries all over the world! The company has a proud global team that helps businesses worldwide. As of this writing, there are over 550,000 websites worldwide that use and trust Hotjar
🎁 What’s In It For You?
Hotjar gives you instant visual feedback to see how people are using your website. This helps you uncover insights regarding your websites and campaigns so you can make the necessary changes.
With this tool, you can better understand what your users want, what they care about the most, and what they usually do on your website. Hotjar provides you with a visual representation of your user’s clicks, taps and scrolling behavior.
The more you understand your customer behavior, the better service you can provide for them. After all, digital marketing is all about meeting or exceeding your customer’s expectations to give them a better service.
🖥️ How Does It Work?
To better understand how Hotjar works, we have provided step-by-step instruction for you below.
- Visit Hotjar’s website and click the “Try for Free” button.
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2. This will lead you to a registration page where you can sign up by email or with Google.
3. You will be redirected to a customization page that you have to fill up.
4. You will be redirected to a page where you need to enter your website’s URL.
5. Once you’re in, you will see the snippet code Or, you can use their integrations to install the app on your website.
6. Once this step is done, you need to verify the installation.
7. Once you have successfully installed the tool on your website, you can use the dashboard to view the data. You can easily see the heatmaps, recordings, sales funnels, forms, feedbacks, polls and surveys.
8. If you are enjoying Hotjar so far, you can easily skip your trial and select a plan.
💲 Pricing Plans & Support
Hotjar offers three different plans for everyone. Each plan has its own different set of tiers. To discuss this better, we have divided each plan and tier for you below.
💎 Personal Plans: $0 – $29 per month
Personal plans are perfect for those self entrepreneurs or those who are just starting out. It is also perfect for those startup companies and small businesses. You can either get the BASIC plan that’s free forever, or the PLUS plan that’s $29 per month.
💎 Business Plans: $89 – $989 per month
On the other hand, Hotjar also offers different-tiered plans for businesses. The price ranges from $89 – $989 per month, depending on the number of pageviews you get on a daily basis. All of these plans include the following features:
〰️ 30-day Money Back Guarantee
〰️ Unlimited team members
〰️ Data storage for 365 days
〰️ Removal of Hotjar branding
〰️ Access to advanced features
〰️ 15-day free trial
💎 Agency Plans
Lastly, if you are running a third-party agency for multiple clients, you can easily start a plan with Hotjar. Their agency plans come with the following features:
〰️Unlimited client sites in one central account
〰️Discount volume pricing
〰️Invite client users to see and manage their data
〰️Rebrand the Hotjar Interface with your logo
📍 The Competition
Hotjar has multiple competitions, too. This includes Tableau, FullStory, and more. All of these have their own pros and cons, as well.
| Pros | Cons |
| 👍Free trial 👍Visual Analytics 👍Data Visualisation 👍KPI Monitoring | 👎Slight lag 👎Can be difficult to navigate |
| Pros | Cons |
| 👍Easy to use 👍Excellent customer service 👍Knowledge Management | 👎Can be a bit slow or laggy |